Waxing UnLyrical

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Focusing on the numbers.

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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? c) Treating social media as a broadcast channel. Jim said, “It depends.&#

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Analytics, which can help you figure out not just which type of post performs the best, but when.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Image: Pixabay , CC0 1.0

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How AI May Impact PR Pros

Waxing UnLyrical

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers. What About Analytics and Reports?

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

When you look around at your blog and analytics, what do you see? No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Haven’t social media and the web made communication short and precise? No comments.

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