Sherrilynne Starkie

DECEMBER 31, 2014

The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? Technology underpins process.

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Sherrilynne Starkie

JULY 19, 2013

How to Use Twitter (and why it beats FB). Featured Headline Social Media Twitter analytics Best practice Social network' HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Ask An Expert: Pitching on Twitter for SEO and PR. Upgrade Your Twitter Marketing.

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Sherrilynne Starkie

AUGUST 29, 2020

My PR stack includes (in part) BuzzSumo , Cision , TalkWalker Alerts , Ubersuggest , Moz , Google Analytics and I use several more for social media relations too. Interested in learning how to power your content marketing by adding earned media strategies and tactics? Need media relations training?

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Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. HOW TO: Get Started With Google Analytics.

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Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. What is Media Coverage and Why Does it Matter? Media coverage is also known as earned media or ‘good PR’.

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Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

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Sherrilynne Starkie

DECEMBER 20, 2014

People started to put a lot of effort into their Twitter profiles, updating frequently, following lots of people and using some of the cool automating and analytics tools. Related posts: How to be smart on Twitter. Featured Headline Social Media Twitter' It was engaging. Twitter for companies. Infographic: Twitter facts.

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