Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The more you know about your space, the easier it is to decide how to market it to it.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

FEBRUARY 21, 2012

2 years ago, We stopped blowing on the reflection of our social media selves in the mirror and wanted to get serious about measuring social. Consider this blurb from 10 Ways Social Media Will Change In 2010. “Return on investment on social media activities has been challenging to most companies in 2009.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. how to win. How are you measuring?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. It just happened, but tons of pundits/people and social media consultants were looking at that million follower mark as social nirvana.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JUNE 21, 2010

Presented by MyVenturePad and SAP, this live interactive webinar will explain how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business. This free, one-hour session will cover how to: Establish and build your Twitter presence.

Twitter 148

Twitter Web 2.0 Small Business Startup 148