How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. question.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-).
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Startups are notorious for maximizing everything they have to grow their businesses. That So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. think you’ll find they’ll work for your social media marketing, too.
How to Find Social Media Influencers with Ease
JANUARY 10, 2017
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Find social media influencers within each social network. Sounds great, doesn’t it?
How to Measure Social Media Success for Your Brand
DECEMBER 13, 2016
Learning how to measure social media success all begins with your core goals and what your business wants to achieve. For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly. How Brands Measure Social Media Success.
How to Prove Your Social Media Impact
Convince & Convert
MARCH 5, 2015
For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Since social sharing is a complicated and unpredictable behavior, this is a tricky task.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. metric options.
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. social media manager’s work is never done and it seems like a new task gets added to your checklist every week. They all promise to shorten your work hours, while increasing your productivity. How does this apply to your social media workflow?
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
You need content to address each persona. Content to address each stage of the purchase funnel. Content to address each question at each of those stages. (I took a stab at figuring out for you how much content you need right here). We’re believers in predictive content analytics. Here’s exactly how we did it, and the lessons we learned.
How to Use the New Twitter Analytics Dashboard
Convince & Convert
SEPTEMBER 23, 2014
What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. How to use The Social Analytics for Marketing and Sales Effectiveness Framework.
4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. Here is how to do that in 4 steps. Email this to a friend?
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. How to track and measure cross-channel program effectiveness. Brooke talked about setting goals as an important framework prior to any campaign, so success can be truly measured.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?
How to Hire Your Social Media Marketing Partner
Techipedia: Tamar Weinberg
JANUARY 11, 2012
See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” Keyhole – Quick Social Stats.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire. ” phase.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
Social media is more than just a platform to promote your products, services, and content. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. So, how do you use social media to build brand trust? Find Content to Share. Be that go-to resource. Own up to it.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. Designing a winning strategy doesn’t have to be hard. And when you look at the keys to their success, it’s simple. Not sure where to begin? Social Media
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Get Customer Feedback on Social Media. Some prefer to keep their opinions either low key or completely anonymous.
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Click To Tweet.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
Ten Social Media Truths About Chatbots
JULY 7, 2016
To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Related Stories How Political Posts Will Quietly Kill Your Network The Spin Sucks Inquisition: Gerry Corbett How to Identify Popular Hashtags on Twitter.
How To Use Consumer Insights For Product Inspiration and Development
Ignite Social Media
SEPTEMBER 19, 2016
To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The primary benefits are being able to focus on specific information and target questions to specific audiences. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.
How to Create the Ultimate Social Media Content Strategy
SEPTEMBER 7, 2016
It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. You do not want to just create extra “noise” online. Metrics. Creation.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Most of these are easy and free to track. Social media/network-referred traffic. Nine Blog Metrics.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products , Pinterest makes it possible to show what you have to offer. How to verify your website.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! And here’s the even crazier part: The graphic (from Buddy Media) is four years old.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic. View Conversions by Social Network. and how much?
How to Run Social Media Contests That Actually Increase Revenue
OCTOBER 19, 2016
Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Through Oct.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
How to Measure PR and Social Media Results
JULY 12, 2012
I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. “I have to look at my notes. I’m not good with numbers.” They feel good to a CEO who is looking for some way to show a return on your efforts.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. Here are my go-to Twitter reporting tools. Twitter’s analytics dashboard.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. This makes it ridiculously easy for his readers to share. Get Alerts Directly to Your Email.
How To See Analytics on Google+ Posts
OCTOBER 2, 2013
Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles. There are, though, currently a few different ways to see how well your Google+ post performed, though.