Small Business Mavericks

DECEMBER 28, 2012

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. It’s called Piwik. Unlimited users, unlimited websites.

Analytics 121

Analytics Google Open Source Forums 121

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

B2B 125

B2B Apple Hosting Meeting 125

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

The Realtime Report

JULY 1, 2022

Cloud computing is the next-generation technology available on the internet that uses a new and improved way of delivering computing services like servers, storage, databases, networking, software, analytics, and intelligence. For this reason managed cloud servers have been quite popular and demanded in the hosting industry.

Applications 91

Applications Software System Cost 91

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. 4 Considerations for Choosing Webinar Software. Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. These days, marketing initiatives have to justify their existence by showing measurable results.

B2B 95

B2B Strategy Marketing Conference 95

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 226

Collaboration How To Education Team 226

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. It’s a service that helps brands engage directly with people in emerging markets via mobile phones.

Data 327

Data Foursquare Conference Wikipedia 327

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks. billion users in 2021.

Small Business 204

Small Business Instagram Platform How To 204

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” ” Software as a service (SaaS) may look like an unfamiliar term to many of us however we are using SaaS unknowingly in everyday life. All the software we are using right now are Software as a Service product.

Analytics 24

Analytics Tools Hubspot Software 24

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Hootsuite

OCTOBER 27, 2022

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. They offer support with everything from marketing tools and payments, to secure checkout and shipping. Best ecommerce platforms for selling in 2023.

Platform 83

Platform Startup Price Open Source 83

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. For business hosting, I strongly feel that Wistia has no equal. Producing better video testimonials using analytics. Part of the reason for this is obviously their product.

Company 151

Company Analytics Software Video 151

Hootsuite

APRIL 1, 2020

But, don’t just release a product reel or host a static tutorial. The camera on your laptop or device is an easy, software-free way to record. streaming software), you can use better audio/video gear, multiple cameras (including desktop), and more. Download encoding software. Will there be one host or more?

YouTube 145

YouTube Engagement How To Class 145

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

JULY 23, 2020

That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. Social media management tools can also significantly expand social media marketing potential. Understanding of analytics and reporting.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Gain market insights with social listening. Some educational institutions have internal communication software. Task your students with creating a photo or video essay hosted on a social media platform.

Education 93

Education Social Media Tips HootSuite 93

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Jay is the founder of [link] and host of the Social Pros podcast. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire).

Google 164

Google Adwords Software Social Media Management 164

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Plus, you get analytics and reporting in one place, so you can accurately track the results of your initiatives.

Software 62

Software Communities Forums Hubspot 62

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

YouTube 131

YouTube Privacy Mobile Video 131

Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Plus, they can save you from extra costs, such as expensive design software, since you can often edit within the template platform. Kapwing ’s video editing software is easy to use and comes with a multitude of TikTok templates. Cost : Free!

Template 102

Template Templates Vimeo Cost 102

Jon Loomer

OCTOBER 30, 2015

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Twist Image

MARCH 15, 2017

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. marketing blog.

B2B 80

B2B Case Study Mobile Data 80

Razor Social

JUNE 6, 2018

Here are 7 website analytics tools that are useful and worth exploring. When you install the software it starts tracking visitors to your website, giving you an extreme close-up view of your website traffic. Here are some other useful website analytics tools available: Heatmaps. Form Analytics.

Analysis 111

Analysis Tools Analytics SEO 111

Razor Social

JUNE 22, 2020

When you have a measurable goal you can set up relevant analytics to track these goals. When you are doing any integration with any 3rd party software this is where the costs start adding up! Analytics. A proper set up of website analytics tools is crucial for the success of your new website. a cheap hosting package).

How To 87

How To Proposal Hosting Project 87

agora pulse

NOVEMBER 27, 2017

Instead, use Agorapulse’s analytics to identify your videos that received the most engagement and see if you can figure out why. Host a YouTube Contest. We hear a lot about Facebook contests and Instagram contests , but did you know that you could host YouTube contests, too? Replicate Your Best Performing Content.

Comments 142

Comments YouTube Video How To 142

Later

FEBRUARY 18, 2020

Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. And Later is FREE!

Social Media Management 104

Social Media Management Social Media Tools URL 104

agora pulse

AUGUST 31, 2017

Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. Converting a video to an audio file is straightforward using the open source podcast editing software Audacity. Here’s one Krishna De made for a recent event I hosted.

Video 155

Video Content Film Instagram 155

Waxing UnLyrical

APRIL 29, 2015

Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. If your organization is interested in hosting a community fundraising event, consider the following guidelines to help you achieve success. Define Your Mission/Message.

Communities 100

Communities Eventful Case Study Groups 100

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60