Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. Connect with Twitter. Use Google Analytics to track the number of visitors to your website.

B2B 217

B2B Brands LinkedIn Influencer 217

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

The Realtime Report

NOVEMBER 25, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Any social media updates that we missed? Any social media updates that we missed? Let us know in the comments below!

News 150

News Social Media Privacy Policies 150

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. There is Dunkaroos and Pokémon cereal now.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups.

Examples 122

Examples Social Media Sentiment Influencer 122

Buffer Social

NOVEMBER 17, 2021

We made a list of these lately, Twitter , Doist , and Ben & Jerry's were all mentioned.) Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. Note: Using an analytics tool can help surface popular posts more easily.)

Small Business 91

Small Business Social Media Tips Content 91

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture. Reach out on Twitter to let us know!)

Report 67

Report Survey Team Applications 67

Hootsuite

DECEMBER 20, 2019

Meanwhile, Facebook Groups are surging in popularity. Some social media networks tend to be popular with specific age groups. Facebook, on the other hand, has a fairly even spread of users across most age groups. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Survey 53

Survey Conference Analytics Newsletter 53

Buffer Social

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. I usually do this on Twitter, Instagram, and LinkedIn, with Mastodon and Discord being recent additions,” she says. Leading weekly or biweekly social content brainstorming sessions.

Social Media 86

Social Media Social Media Management Skills Survey 86

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. This may be one reason why, in a March 2019 survey by Digiday , U.S.

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% You can manage one social account per platform — Twitter, Facebook, Instagram, LinkedIn, and Google+ — for free forever. Analytics – $10. There are also many free social media analytics tools out there.

Social Media 111

Social Media Class Marketing Social Media Management 111

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day. hours using the internet per day.

Social Media 113

Social Media How To Survey Social Networking 113

Hootsuite

FEBRUARY 22, 2022

Source: IAB UK Affiliates & Partnerships Group Buyside Survey Results. Then pull results from Google Analytics. A creator newsletter, Slack channel, or Facebook Group can help keep everyone informed and keep your brand top of mind. influencers in a 2021 survey. Social listening can help here.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Koka Sexton

JUNE 18, 2023

Creating a survey or quiz that helps customers identify their needs: This is a great way to get feedback from your customers and to learn more about their needs and wants. Platforms like Twitter, Facebook, LinkedIn, and Instagram allow businesses to share content, engage with followers, and connect with new leads.

Discount 59

Discount eBook Campaign Process 59

Buffer Social

JULY 23, 2019

Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. In a pair of recent studies — one by the PR firm Edelman and one by the social media marketing group HelloSociety — there’s been a very rosy picture of how influencer marketing is doing. Heather-Mae on Twitter Dave on Twitter.

Influencer 75

Influencer Strategy Marketing Survey 75

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

FEBRUARY 26, 2014

We need to get people to like our brand on Facebook , pin our images on Pinterest , subscribe to our YouTube channels, retweet our 140-characters of goodness on Twitter and more for attention. Overall, the 65+ age group ignored the most, while the 35-44 age group ignored the least." So, what do consumers really want?

Advertising 88

Advertising YouTube Curation Insurance 88

Later

SEPTEMBER 1, 2020

But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves. There are, of course, plenty of ways to encourage conversations through comments and DMS, however interactions between your followers isn’t a focal point like it is on Facebook where you can create Facebook Groups.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Within a span of five minutes, you could easily respond to a Twitter mention, an Instagram comment and a Facebook review without leaving the app. Have you ever Tweeted at a company and received radio silence?

Social Media 136

Social Media Strategy Brands Airlines 136

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

MAY 5, 2019

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

Influencer 112

Influencer Marketing Survey Campaign 112

Hootsuite

MAY 20, 2020

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. In fact, “employee weakness” was responsible for 20% of cyberattacks, according to the EY Global Information Security Survey. They got in through a third-party analytics app.

Social Media 144

Social Media Tools Tips Policies 144

Waxing UnLyrical

JULY 30, 2015

A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). Build your online reputation through LinkedIn networks and groups, meetups, and about.me. August #measurePR Twitter chat announcement. Bad objectives, wrong measurement. Based in the Washington, D.C.,

Yammer 100

Yammer Consultant Proposal Journal 100

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

OCTOBER 28, 2019

Note : Using social media analytics tools will make this process easier. Facebook and Twitter, for example, typically have lower engagement rates (e.g., How to track it: STEP 1 : Set up Google Analytics. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Even more (65%) trust a company technical expert.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Posted by Brad Cox – Vesta Group of Long and Foster Real Estate on Saturday, September 24, 2022. A post shared by Pontaletta Group Real Estate (@pontalettagroup). View this post on Instagram.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. or long surveys with low-compliance, you can see that incorporating thoughtful interaction to customer touch points can give you really strong measurement of the customer life cycle.

Metrics 100

Metrics How To Discount Analytics 100