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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. this week in social news'

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Free Tools for Social SEO

Saying It Social

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. link] 2 days ago RT @ LorriW : If you ever need technical info, like your own personal help desk - these are the guys to #FollowFriday @ dana_lopez @ TheDataDoc 2 days ago Congrats!!

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. It introduces your brand Is your company new? Or has it been around awhile but hasn’t been using social media? Answers Yahoo!

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. It made me start to question what the value is in posting to some of these social networks. This is a win-win approach.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Thank you to both of you. Answers Yahoo!