Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. And from the influencers’ perspective, there was a lot being asked of them.

Groups 100

Groups Groups Influencer Case Study 100

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

YouTube 52

YouTube Analytics Metrics Price 52

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Tools How To Metrics 144

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Now, how cool is that? G2Crowd Rating: 4.2. G2Crowd Rating: N/A.

Analytics 72

Analytics Tools Twitter Hashtag 72

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

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Small Business Engagement Strategy Facebook 100

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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ROI Influencer Marketing Campaign 52

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

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Influencer Types Affiliate marketing How To 46

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Influence of a fan or follower (their fans and followers).

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics! Is this worth the drill?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Influencer marketing Influencer marketing involves using relevant social media leaders (people with a high following) for your brand to promote your product or service to their refined audiences.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Influencer 100

Influencer Marketing Banking Communities 100

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Each tool is free unless otherwise noted. Followerwonk.

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Blogger BuzzStream Influencer Tools 196

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Analytics Radian6 Eventful Sentiment 164

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

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Influencer Strategy Marketing Survey 75

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.

Social Media 101

Social Media Authentication LinkedIn B2B 101

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

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Influencer Tools Curation Analysis 194

Sprout Social

AUGUST 26, 2019

Instagram has clearly recognized all the creative use cases people have come up for with Stories, and continues to build out features such as Stories Highlights, which lets you save a group of Stories to your profile permanently. Use replies as a source for influencers and co-marketing opportunities.

Analytics 74

Analytics Instagram How To Metrics 74

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events.

Postrank 134

Postrank Analytics Tools Klout 134

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels?

Influencer 77

Influencer Instagram Hashtag How To 77

Convince & Convert

APRIL 16, 2013

Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. That digital analytics function does not just happen. A lot of planning and thought go into creating such a team.

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Analytics Press Release Health Care Data 139

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

Template 78

Template Templates Influencer How To 78

Waxing UnLyrical

FEBRUARY 22, 2011

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? What, in your opinion, is the best way to measure influence? I miss it so…).

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Jason Yormark

OCTOBER 11, 2011

In addition, Crowdbooster also was able to comb through my following and identify a group of high influencers based on their Klout score that recommended me connecting with as well. I can also quickly and easily identify my top retweeters, and which tweets I made that resonated the most with my audience.

Review 195

Review Analytics Klout Social Media 195

Webbiquity SMM

JUNE 7, 2018

Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Influencer Marketing on Social Media. Optimize Your Landing Pages.

B2B 217

B2B Brands LinkedIn Influencer 217

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. It’s a day by day audience analytics that will show you follower growth. That’s how Creator Accounts were born.

Instagram 98

Instagram Influencer Analytics Notification 98

Sprout Social

JANUARY 24, 2024

Use social listening to identify trends Monitor conversations and posts in your industry, especially involving thought leaders and influencers, to spot trending topics. On the left side of your LinkedIn feed, you’ll see a list of followed hashtags (right below Groups.)

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Hashtag LinkedIn Trends Analytics 114