Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. Don’t be afraid of numbers. Looking for a place to start? Wouldn't you like to be in her kitchen?

Module 100

Module Consultant Course Campaign 100

Proactive Report

OCTOBER 21, 2013

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity. You have to respond. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Social Media Marketing

AUGUST 8, 2013

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Kikolani

FEBRUARY 3, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Community Building: Pros & Cons of Google SPYW – There’s been no shortage of commentary about G+ and SPYW but the author thinks there are a few pros and cons that are worth exploring.

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. 3 Google+ Statistics. iMedia Connection ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tom Mandel. James Robertson.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Google related searches. Using Google Alerts and its benefits. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

ProBlogger

JANUARY 30, 2013

Imagine I am a lost man trying to find my way to the first page of Google. It is simple to monitor key performance indicators in Google Analytics. If you are providing content in order to boost brand awareness, monitor organic brand searches on Google. Always start from the end. What should I do first? In a word, yes.

ROI 40

ROI Content Buy Cost 40

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Podcasts are often hosted on third-party apps like Spotify or Google Podcasts. Owned content channels can include your: Website and blog.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? For example, if you’re not too keen on fiddling with Google Analytics and have a fair marketing budget, you can use Optimize.ly You can use tools like Google URL Builder or Bit.ly Hopefully, the answer is always “Yes”.

How To 45

How To Examples Discount Products 45

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 131

Template Templates Social Media Strategy 131

Josh S Peters

NOVEMBER 18, 2009

Another tactic is to create something of value (ebook, white paper, etc.) On your site you should have some kind of tracking setup like Google Analytics or Omniture. Also, be sure to have a sign up for more info, subscribe to your newsletter, etc. on the blog in a prominent place and draw attention to it.

Social Media 113

Social Media ROI Newsletter Campaign 113

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Granted, Google also has search partners and broader reach. Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Oktopost

OCTOBER 26, 2020

Insightful analytics and reports . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. High-quality white paper reports generated from the platform.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

FEBRUARY 14, 2022

For extra data, take a look at your website’s analytics to see where the referral sources are coming from. How to write a white paper that inspires a year-long content strategy. For channels like newsletters or your website, you’ll need either Google Analytics or any native tools analytics.

Content 110

Content How To Marketing Template 110

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option. Google’s objectives is to classify EVERYTHING.

Conference 196

Conference Social Media SEO Marketing 196

ProBlogger

APRIL 6, 2011

Google just downgraded content farms. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). analytics, PostRank, Twitter, social bookmarking websites, and so on. Online surveys. Your costs?

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Use analytics to determine when your followers are most active online. Subscribe on Google Play. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

JULY 30, 2018

Here’s how: – Google Analytics. White papers. You see that I’ve written those based on how my audience would actually search on Google for an answer. To determine how often to post , look at your analytics and see when your audience is online. Subscribe on Google Play. Checklists.

Social Media 121

Social Media Startup How To Case Study 121

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. In addition, there is something called third-party data. .

Data 120

Data B2B Process Aggregator 120

Keyhole.co

JUNE 6, 2023

A shared Google calendar to set content development and publication deadlines, assign tasks, and track progress. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. Use a social media analytics tool like Keyhole and add your social media profiles.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

NOVEMBER 5, 2012

” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.” ” • You need to know where you are before you can know where you’re going. ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Josh S Peters

FEBRUARY 1, 2013

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you. This year was very interesting.

Mobile 156

Mobile SEO eBook Hosting 156

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Use analytics to determine when your followers are most active online. Subscribe on Google Play. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews.

Social Media 60

Social Media Strategy Brands How To 60

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. Google Plus. Share to Google+ 1 time per day – 1 new article and 1 evergreen. But you can’t just share any content and expect to get great results. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Hootsuite

SEPTEMBER 17, 2020

Using Google Ads might be the best decision you make for your business. People use Google to search 3.5 That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. What is Google Ads? How Google Ads work. billion times a day.

Adwords 145

Adwords Google Campaign Cost 145

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

JULY 15, 2021

What are people searching for when Google sends them to your blog? You may need to create a poll, or look at your Google Analytics data. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. And to find out you may need to do some research.

Sample 47

Sample Samples eBook Newsletter 47

Rebekah Radice

MAY 24, 2017

White papers. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Once again, go to your Google Analytics – Behavior – Site Content and find top performing content. Twitter Analytics.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc.

Content 151

Content Marketing Insurance Metrics 151