Diva Marketing Blog

APRIL 3, 2013

Keep in mind that you do not and never will "own" any social network e.g., Facebook, Twitter, Pinterest, LinkedIn, FourSquare, g+, etc. Think about the metrics that will provide you the greatest insight. You are a renter abiding by the rules (terms of service) that can and are changed at the discretion of the network.

Social Media 102

Social Media Curation Vimeo Skills 102

Freelance Social Media

OCTOBER 16, 2008

Both of these strategies can work very well in situations where the decision maker is hesitant to spend money for two main reasons: One is that with a solid analytics program you can offer hard numbers on the difference you have made for the client. If you are currently converting at.5% That sounds pretty cost effective to me.

Conversation 100

Conversation Foursquare MySpace Technorati 100

Kikolani

JANUARY 26, 2010

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line.

ROI 114

ROI SEO Social Media Tips 114

Koka Sexton

FEBRUARY 4, 2009

I have standardized on Google Analytics for everything only because the data is accurate and it shows me really what’s going on with my site. Not all analytic tools are created equal I have come across many sites that use SiteMeter for their analytics. Use a tool that will show you true metrics of unique visitors.

Foursquare 45

Foursquare WordPress Sites CoTweet 45

Koka Sexton

FEBRUARY 4, 2009

I have standardized on Google Analytics for everything only because the data is accurate and it shows me really what’s going on with my site. Not all analytic tools are created equal I have come across many sites that use SiteMeter for their analytics. Use a tool that will show you true metrics of unique visitors.

Foursquare 40

Foursquare WordPress Sites CoTweet 40

The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

MARCH 8, 2013

Top 5 Google Analytics Changes You Might Have Missed – Five recent changes to Google Analytics can lead to a more efffective and accurate use of the toolset and your metrics. Here are the top six things all marketers really need to follow to maximize ROI. Search Engines / SEO. So what does? The right content archetypes.

Mashup 126

Mashup Meeting Resources Adwords 126

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 134

Social Media Consultant Video Strategy 134

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

AUGUST 28, 2012

Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I’ve tried Foursquare , too. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

FEBRUARY 10, 2015

Metrics matter. At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. Only 16 percent of B2B consumers prefer live webinars. (

Statistics 50

Statistics Social Media B2B Hubspot 50

Kikolani

MAY 28, 2010

Search Engines / SEO / Analytics. Overcome the Google Analytics learning curve in 20 minutes – between this and an informative lunch and learn at my office, I have a good post idea coming up soon. Tracking your social media metrics on a spreadsheet – interesting way to keep track of the numbers. Social Media.

iPad 133

iPad Resources Mashup WordPress 133

ProBlogger

MAY 24, 2015

Gather metrics around content and segment it by content format. You can also add team members (and implement work-flow) as well as monitor analytics and performance. Customized analytics, included automated scheduled reports (though this can be costly). Improved ad management tools and performance metrics.

Tools 20

Tools Content HootSuite Ping.fm 20

Visually SM

OCTOBER 20, 2014

Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100