Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

Social Media 107

Social Media Class Sample Samples 107

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Powerful mechanism.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 90

B2B Marketing Sentiment Influencer 90

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222

Data Sample Samples Survey 222

Net-Savvy Executive

JUNE 8, 2012

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. Analyzing Content Data Remember consumer-generated media?

Data 82

Data Social Media Content Analysis 82

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand Health Social Listening Topics. Most notably, ongoing sentiment tracking.

Survey 91

Survey Brands Sentiment Analysis 91

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? Monitor analytics on a regular basis As mentioned, data is king on social media.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 132

Data Social Media Metrics Analytics 132

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? But it’s not just about praise. Raw, unfiltered feedback from existing customers — AKA reviews.

Review 84

Review Google Brands Sentiment 84

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Use surveys, interviews and focus groups to collect feedback. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. Make use of analytics tools to automate this process and gain deeper insights.

Strategy 132

Strategy How To Metrics Loyalty 132

Sprout Social

MARCH 15, 2022

There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience.

Reputation 121

Reputation Brands How To Review 121

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. If you want quick, comprehensive results, try social listening. Calm + Naomi Osaka.

Brands 113

Brands Meme How To Advertising 113

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. All the other abilities of a smart retail bot, like personalized service, learning as it interacts with more customers, and analytics to understand your customers’ behavior. billion USD.

Retail 97

Retail FAQ How To Survey 97

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. More than that, have you differentiated your Instagram audience from your social media audience as a whole? Your own analytics will give you some guidance.

Instagram 111

Instagram Geotagging How To Tourism 111