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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed. With over 5.4

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Crafting Great Social Media Videos That Get Views

Convince & Convert

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. River Island supplements its commercial content with images from customers sporting its wares.

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20 Most followed brands on Instagram

Unmetric

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT.

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. That time has long since gone.

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The TikTok algorithm explained

Sprout Social

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. Otherwise, viewers will get impatient and quickly skip to the next video on their feed.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users.

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