Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The more you know about your space, the easier it is to decide how to market it to it.

B2B 276

B2B Influencer Conversation Social Media 276

Hootsuite

JUNE 24, 2020

Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics.

Analytics 145

Analytics Overview How To Metrics 145

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

OCTOBER 9, 2023

And how do you find these results? Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth.

Analytics 85

Analytics YouTube Overview Metrics 85

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. How do you know when engagement is dropping off? What is social media engagement?

Engagement 143

Engagement Social Media How To Metrics 143

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once. Let’s dive in.

Video 126

Video Social Media How To Trends 126

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Sentiment Data Team 122

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. We attribute much of this understanding to TikTok analytics. What is TikTok analytics? And we’ve been consistent.

Analytics 84

Analytics Overview Metrics Trends 84

Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel on Instagram: 3 ways. I cover how to do that with each method below. How to repost a Reel to your Instagram feed. Step 1: Download a repost app.

Feed 78

Feed Feedly Remix Instagram 78

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

MAY 3, 2023

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. Reach: How people’s feeds did your hashtag show up?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 15, 2020

However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to switch to a TikTok Pro account. Video views.

Analytics 131

Analytics Marketing Overview Privacy 131

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. This blog will guide you through creating a comprehensive monthly Instagram analytics report using our free template.

Template 52

Template Templates Analytics Report 52

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

Advertising 145

Advertising Campaign Social Media How To 145

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. By diving in. .

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 123

Campaign Social Media Tools Hubspot 123

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 114

Strategy Content How To Marketing 114

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

Metrics 98

Metrics Analytics YouTube Price 98

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. That’s where metrics come in.

Brands 107

Brands How To Sentiment Metrics 107

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. So how do you get started? What data should you track?

Social Media 145

Social Media How To Metrics URL 145

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 108

Social Media Video Strategy Tips 108

Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. Embedding Facebook feeds on your website helps you showcase user trust in your brand by displaying their reviews and Facebook posts around your brand.

Feed 102

Feed Feedly Tools Aggregator 102

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

JANUARY 6, 2021

How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. With so many different social media platforms to manage and such a long to-do list to tackle, it’s tough to know where to start and how to plan your day effectively. So much to do!

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. With that, let’s find out how you can start your journey to becoming Instagram famous.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

MAY 19, 2022

But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. And ever since, we’ve all been trying to figure out how to get Facebook likes. How to get more likes on Facebook.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. The news feed is sorted and customized based on a ranking system.

Feed 165

Feed Feedly News Facebook 165