Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

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Strategy How To Marketing Template 145

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic.

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Tools Strategy Marketing Analysis 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Social Media Strategies Summit

JULY 19, 2023

Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.” These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

Brands 130

Brands Energy Sports Fashion 130

Ignite Social Media

AUGUST 1, 2023

Launched only three weeks ago , Threads has been a topic of intrigue in the social media marketing community, with brands curious about its potential. This trend, however, did not maintain momentum as engagements overall decreased nearly 75% by the third week, and comments accounted for only 7.9% of engagements by then.

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Study Brands Patterns Sports 78

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021. Use Relevant Hashtags.

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Small Business Instagram Strategy Marketing 92

Buffer Social

OCTOBER 23, 2023

Trending sounds, compelling visuals, and subtitle captions can make the narrative more immersive. Trend-surfing : Hop onto seasonal or trending topics to inject a dose of relevancy into your content. Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly.

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YouTube Tips Collaboration Trends 113

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. While this may seem overwhelming—it’s worth it.

Small Business 204

Small Business Instagram Platform How To 204

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Building trust with your customers is one of the main benefits of social media marketing. Start with strong social marketing fundamentals. Source: Hootsuite Analytics. and 12:00 p.m.

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Tips HootSuite Facebook How To 141

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Fashion dominates Instagram. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram.

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Instagram Brands Fashion Sports 155

Keyhole.co

MARCH 7, 2024

Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. So this might not be a good choice if you plan on using analytics and scheduling tools from a third party. Does it teach them something or entertain them?

Influencer 52

Influencer Instagram Tips How To 52

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications. Algorithms change, platforms go in and out of fashion, consumer usage trends shift.

ROI 102

ROI Social Media Management Team Study 102

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Trends don’t last a lifetime, but our gear does and so do the memories you make in it. If sentiment is trending up or down. Social analytics.

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Reputation Sentiment Loyalty Nielsen 89

Hootsuite

SEPTEMBER 20, 2022

With Instagram’s significant shift towards short-form video, Reels are now a primary focus of most marketers’ Instagram strategies. This means that you can spend less time editing and jump in earlier on trends! Use trending music or templates. Experiment and use analytics to see what works. The last step? Get Started.

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Template Templates Instagram Content 71

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

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Retail Social Media Brands Tips 104

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Trying to decide between Instagram Reels vs. TikTok?

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Platform Instagram Video Meme 123

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. That's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Later

SEPTEMBER 28, 2020

If you’re on the fence about using TikTok for business, it’s time to buckle up and hop on the trend. Learn how to make TikTok trends work for your brand and more in this 1-hour workshop with an all-star lineup of TikTok stars and experts! ?. TIP: Create a Pro Account to get access to TikTok’s analytics.

Fashion 60

Fashion Hashtag Authentication Collaboration 60

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Later

NOVEMBER 5, 2020

A marketing strategist could focus on entrepreneurship, marketing tips, and mental health. A fashion content creator’s pillars could be street style, body positivity, beauty, and mindset. Christina recommends these 3 tactics: Look at Your Analytics. Follow Industry Trends and News. Listen to Your Audience.

Social Media 112

Social Media Strategy Hotels Content 112

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

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Influencer Instagram Tips Hashtag 94

Keyhole.co

AUGUST 18, 2020

If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. This allows you to: Access Instagram Analytics to get data about your posts and followers Add links to your Stories Promote your posts as ads. Have a Creator or Business Profile. Make the Most of Hashtags.

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Hop on trends and challenges.

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How To Hashtag Influencer UGC 132

Unmetric

OCTOBER 31, 2019

We noticed brands like Fashion at Big Bazaar, Bewakoof, Nykaa, and Zomato India engaging with their fans by bringing back their beautiful memories of the past. Fbb – India’s Fashion Hub. CHE002379897N #clubfactory #fashion #style #trending #instagood #shopping. Godrej Appliances. SBI Life Insurance.

Social Media 70

Social Media Insurance CSR Fashion 70

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Unmetric

AUGUST 16, 2019

In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Reliance Trends. Max Fashions. The post 13 most engaging Onam social media posts appeared first on Unmetric Social Media Analytics Blog. See the latest Onam posts. Bajaj Electricals. Vivo India. Cadbury Gems.

Social Media 72

Social Media Engagement Campaign Fashion 72