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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. You might even do a series of FAQs involving various topics. Don’t Forget Analytics.

Content 68
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114
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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. I hope that this white paper has provided some starting points for that work. White Papers. Student FAQ.

Research 190
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Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

Review 190
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

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A guide to B2B content marketing in 2021

Sprout Social

Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. FAQs & tutorials. Example: Hotjar.

B2B 125