Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin!

Data 262

Data Software Applications Compete 262

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Pam Moore

OCTOBER 3, 2016

Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). Big difference.

Social Media 167

Social Media Marketing Training Skills 167

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. The one indisputable thing I can say about community managers is; they’re a diverse group.

Communities 141

Communities Content Jive Meme 141

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109

ROI Social Media Syndication Embedding 109

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. Don’t be afraid of numbers. Looking for a place to start? Wouldn't you like to be in her kitchen?

Module 100

Module Consultant Course Campaign 100

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics. It works with Powerpoint, Keynote, PDFs, Word docs, Open Office, iWorks.

Marketing 88

Marketing Small Business URL Analytics 88

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

OCTOBER 21, 2013

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity. You have to respond. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Proactive Report

DECEMBER 30, 2010

One of the important ways analytics affects our profession is in the development of content. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. about the principles and what they mean for PR practitioners. That means developing good content.

Data 75

Data Social Media Case Study Skills 75

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. See where to start and what you need to do next. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tom Mandel. James Robertson.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

Class 40

Class Skills Social Media Marketing 40

Josh S Peters

NOVEMBER 18, 2009

They are Twitter an Facebook. Facebook - Setup your fan page and then populate it using your existing friends, family, and clients. If they are on Facebook you want them to be your fan. There is also a great new Facebook app by JD Supra Docs called Email Signup that collects people’s email addresses for your newsletter.

Social Media 113

Social Media ROI Newsletter Campaign 113

ProBlogger

JANUARY 30, 2013

Do you currently have 100 likes on Facebook , but would prefer 1000? It is simple to monitor key performance indicators in Google Analytics. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. In a word, yes.

ROI 40

ROI Content Buy Cost 40

Mindjumpers

JUNE 22, 2011

Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. But how do you actually optimize your Facebook page for SEO?

Facebook 245

Facebook How To SEO Reputation 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Some of these channels are native to the platform you’ll be advertising on, like Twitter, Facebook or Instagram Ads, or Google Display Ads.

Tips 98

Tips Content HootSuite UGC 98

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 131

Template Templates Social Media Strategy 131

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Insightful analytics and reports . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 60

Template Templates Social Media Strategy 60

ProBlogger

APRIL 6, 2011

Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Hootsuite

MARCH 16, 2023

Looking to attract people to your niche, highly-technical white paper writing company? Step 1: Enter the URL you would like to target or import an account You can import data from a Google Ads account or a Facebook Ads account. Well, things just got easier, my friend. Once finished, hit Next.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Create a Content Strategy.

Social Media 111

Social Media Strategy Brands How To 111

Writtent Blog

DECEMBER 18, 2023

Use analytics and data to make smarter decisions. Analytics tools will help you discover which promotion methods work best and which content types and formats generate more traffic, engagement, and leads. “Check out our newest video for more practical tips!” “Get Get your free copy today–just fill out the form below.”

Tips 98

Tips Content Press Release Marketing 98

Rebekah Radice

JULY 30, 2018

Here’s how: – Google Analytics. White papers. Here’s an example of what that might look like: Content Theme: Facebook Ads for Startups. Questions you can answer that become blog, social, and video posts: How to grow my startup with Facebook Ads? How to use Facebook Ads to increase sales?

Social Media 121

Social Media Startup How To Case Study 121

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. or white papers, you’ll want to use them for lead generation. Use your social media and website analytics to track performance closely. Why You Need a Social Media Landing Page.

Social Media 150

Social Media How To Discount Campaign 150