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EXERCISE: Deep Dive into Your Content Analytics

ProBlogger

Today I spent a couple of hours doing my monthly deep dive into Google Analytics. So here’s a little exercise for you to do today. It will require you to have an analytics program (I recommend Google Analytics ) – if you don’t yet have one, installing one is your exercise for the day.

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Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read. You’re a PR person, not a data scientist.

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New Year’s Resolutions for the Social PR Pro

Waxing UnLyrical

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! Several of you shared your own three words with me as well. My three words are still my roadmap for 2020.

Exercises 155
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Role-playing exercises allow staff members to practice handling different types of complaints. Here is a report from Sprout’s Listening capability.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

View this post on Instagram A post shared by supercrush® | claw clips, scrunchies, natural dry shampoo (@supercrush) Dig into the analytics Just as businesses analyze their performance metrics, social media marketers should be reviewing their data regularly , too. Your social media analytics will reveal if your actions have paid off.

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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Because TikTok is a creator-led platform, don’t rule out including TikTok stars and influencers in this exercise. Like most social platforms, TikTok provides analytics for pro accounts. From there click Business then Analytics. Read our complete guide to TikTok Analytics. If it’s helpful, use the S.W.O.T.

Strategy 145