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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Social Analytics. Reputation Management.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. Disclosure cannot be selective.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. It made me start to question what the value is in posting to some of these social networks. FriendFeed specifically is troubling.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

Take the following example: “I love their products but I’m not a fan of their recent ads.”. Keyhole is a complete social media analytics platform that allows you to track sentiment analysis in real time. Pro: It allows for integration of website analytics into your reporting. Brandwatch (and Hootsuite Insights).

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Enterprise social media: 15 tools your organization should use in 2022

Sprout Social

Why does your business need a new enterprise social media management tool? For example, your customer service team may have different priorities than those operating on the marketing side. We could provide you with a whole laundry list of reasons to consider Sprout when selecting a new enterprise social media management tool.