Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Get to know your audience. LearnOnTikTok.

Examples 141

Examples Campaign Tips UGC 141

Mindjumpers

APRIL 20, 2012

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics.

Analytics 277

Analytics Social Media Data Engagement 277

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok.

Metrics 97

Metrics Influencer Marketing Survey 97

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. But this is not as simple as it seems.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

YouTube 52

YouTube Analytics Metrics Price 52

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. For example, you might find a lot of positive conversations from your over 50 female audience, and therefore increase your advertising spend for that demographic.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. I’ll use my business as an example. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. You need far more robust tracking & analytics to get the true picture.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Idaconcpts

JANUARY 13, 2011

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Referring Sites&# shows visits from people who clicked to your site from another site. “Referring Sites&# shows visits from people who clicked to your site from another site.

Analytics 161

Analytics Google Social Media Domain Name 161

Talkwalker SM

MAY 26, 2016

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. This visual influencer for example could be a good contact in the context of a campaign targeted towards women about to get married.

Analytics 68

Analytics Influencer Apparel Airlines 68

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites.

Analytics 147

Analytics Report Social Media Google 147

Bill Hartzer

SEPTEMBER 16, 2011

It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. In other words, if there are a lot of searches for a common misspelling of Google Analytics, Google registered those domain names. coogle-analytics.com. foogle-analytics.com.

Domain Name 133

Domain Name Analytics Google Wikipedia 133

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. ” You can find impressions in the “Reach” tab in YouTube analytics. Which videos yield the most subscribers?

YouTube 97

YouTube Engagement Metrics Analytics 97

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 105

Advertising Social Media Strategy Tools 105

Keyhole.co

APRIL 18, 2023

Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. Consider this example. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. Billboard queens, Selena and Rihanna, have their makeup brands.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Let’s dig in. What is Instagram automation? We say no—but only if you do it right.

Instagram 113

Instagram Tools Strategy Hashtag 113

Bill Hartzer

SEPTEMBER 26, 2011

There is a free tool that Google provides called Google Analytics. Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. For example if you are running or promoting a sports gambling site you need to ensure you have specific sporting key wording.

Analytics 99

Analytics Google Tips Sports 99

The Realtime Report

FEBRUARY 27, 2020

Suggested Fix : Suggested fix refers to likely solutions to the problems already identified. Anticipated outcome : Anticipated outcome refers to the expected results after providing solutions to the identified problem. Be Sure To Reference Direct Competitors As Your Used Cases. We are talking about maximizing revenue.

SEO 213

SEO Proposal How To Engineering 213

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. What is AI? By analyzing customer data and behavior, AI crafts engaging and contextual content.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. They’re required by Google Analytics.).

Sample Code 145

Sample Code Social Media HootSuite URL 145

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. Social media data analytics provide information that helps you understand what’s working.

Data 94

Data Social Media HootSuite Template 94

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. Google Analytics shows you which networks send traffic but UTM tracking code can show you more. For example, if you publish a link to your LinkedIn profile and your LinkedIn page, Google Analytics will register ‘LinkedIn’ as the source of the traffic for both.

Social Media 138

Social Media URL Analytics How To 138

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? This will depend on the platform and audience.

Strategy 114

Strategy Content How To Marketing 114

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Hootsuite

MAY 15, 2023

One of the most well-known franchise examples is McDonald’s, with over 38,000 locations worldwide. Examples of consistency can be as simple as ensuring each post is free of spelling and grammar errors. Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Jon Loomer

NOVEMBER 3, 2019

I provided my own examples above, but Google provides suggestions, too. In the example above, I altered a URL that is specifically for the Audience Network placement. Track in Google Analytics. I’m going to assume that you use Google Analytics. It’s all for your own purposes only. Everything after the “?”

URL 154

URL Facebook How To Sample 154

Keyhole.co

OCTOBER 20, 2022

What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments. For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Why Should You Track Engagement Rate? Final Words.

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

JANUARY 11, 2024

Customer service software refers to tools that streamline and automate tasks for support teams. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). What is customer service software?

Software 83

Software Tools Knowledge Base Hubspot 83