article thumbnail

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85
article thumbnail

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187
article thumbnail

You Become What You Measure

Social Media Strategery

” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134
article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186
article thumbnail

8 Stops on the Path to a Better Blog

Convince & Convert

Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. Post on the same days each week (For example: Monday and Wednesday) rather than have lulls in post frequency followed by days where multiple posts go up in the same day. Who are your readers and what do they need on an ongoing basis?

article thumbnail

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Radian6Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114