Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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Rules for good media relations

Sherrilynne Starkie

I follow Spin Sucks , PR Daily , the For Immediate Release Podcast and the Marketing Book Podcast , as examples. My PR stack includes (in part) BuzzSumo , Cision , TalkWalker Alerts , Ubersuggest , Moz , Google Analytics and I use several more for social media relations too. Contact me!

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Big data: seeing the forest and the trees

Sherrilynne Starkie

For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. For example, cellphone data was used to track the spread of cholera after the earthquake in Haiti. Young gave an example of where two separate data sets came together to become something ‘quite creepy’.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

4 Twitter is developing new analytics dashboards. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. SEO remains an important part of digital marketing communications practices. — SS.

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Five steps to positive media coverage

Sherrilynne Starkie

For example, if you are selling software to businesses, you need to be spending time on the technology trade websites such as C/net , Tech Radar and IT World Canada. For example, there might be a progressive theme across the stories. Analytics software, such as BuzzSumo or Meltwater, can also give you this insight.

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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. It could be via a retweet, an Instagram comment or a LinkedIn share for example. Let’s look at an example. You have no digital analytics to show you who saw it or if anyone was moved to act upon it.

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Measuring what matters in communications

Sherrilynne Starkie

What kind of insights can we get from different analytics tools? Examples include driving traffic to the website, driving sales inquiries. Alison Gareau: In thought leadership, for example, there’s other metrics. For example: This year did we get invited to speak at more events than last year or at new, different events?

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