Josh S Peters

FEBRUARY 5, 2013

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there. Use paid in the places your customers exist.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

NOVEMBER 30, 2009

Let’s use Twitter as the example in this one. Using an analytics program you can see how much time they spent on the site, links they clicked on and the all important conversion rate. Using your site analytics you can see how many people went from the Twitter landing page to your shopping cart and bought something.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

NOVEMBER 18, 2009

A good example of good looking fbml tabs is The Gap (Born To Fit, Jeans, and Born to Share tabs). On your site you should have some kind of tracking setup like Google Analytics or Omniture. Thanks for reading, Josh “Shua&# Peters *The best social media plan is always tool agnostic, but I needed tools to give examples.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

NOVEMBER 23, 2009

However, to start with we’re going to hit the big three to give some examples and ideas. Make sure that you have Google Analytics or some other web analytics tool running so that you will be able to monitor the traffic coming in and where it’s coming from.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

JANUARY 18, 2013

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! A fantastic overview of some great features and strategies behind Google Analytics. This article gives some great examples of video marketing and how it can help with your SEO. Facebook explains how to optimize your business Page for Graph Search.

FAQ 180

FAQ Overview Journal Privacy 180