Jeff Esposito

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Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. As the social space evolves we’ll see more robust tools and text analytics systems that will make creating these segments much cleaner. If tracking leads is one of your key performance indicators, a service like Bit.ly Wait, you’re still reading?

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.