Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Google Trends.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

JULY 15, 2013

Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz. Pete Myers – Dr. Pete delivered as always, sharing a bazillion examples of the various types of SERPs out there plus ways to make the most of the current landscape. Do yourself a favor and find all her templates and tutorials. It’s worth going through his slides.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. If you paste those funky URLs into a new browser tab they redirect to a better URL (in the CNN example www.facebook.com/cnn?ref=ts).

Sites 167

Sites News CPM Facebook 167

Adam Sherk

MARCH 2, 2010

It would be cool to analyze your flow as an example. The greatest insight I gleaned from what the numbers say – for most sites – is that people use search engines to find things even if they are searching for the actual website name to find the website, we’ve all seen it in analytics. There is a more natural fit.

Survey 193

Survey Twitter Digg Hitwise 193