Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Eventful 118

Eventful B2B Apple Hotels 118

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

Social Media 215

Social Media How To Survey Analytics 215

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

Eventful 83

Eventful Facebook Conversation Advertising 83

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Their social media organizer helps to visualize your complete social strategy in one place.

Analytics 125

Analytics Tools Social Media Curation 125

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Events Insight. Facebook Analytics: What They Are and How to Access Them. Let’s get started!

Analytics 72

Analytics Facebook Overview Metrics 72

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

Organization 267

Organization Tips Hashtag URL 267

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

BeingOptimist

MAY 17, 2022

Organic traffic brings more high-quality leads as well as gives your website a competitive edge over others. Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. So if you need to boost organic traffic, read further. The power of SEO email marketing.

Organization 52

Organization How To Discount Marketing 52

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

Organization 78

Organization Content How To Marketing 78

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. Where: To view custom event stats, navigate to Content >> Events >> Top Events.

Analytics 147

Analytics Report Social Media Google 147

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

Conversation 195

Conversation Facebook URL Report 195

Ignite Social Media

JANUARY 21, 2021

After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. When a user opts-in, Facebook will report on up to eight events, while if a user opts out, only one event will be reported. . As only the highest-prioritized completed event will be reported (e.g.,

Advertising 180

Advertising Facebook Policies API 180

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters.

Analytics 161

Analytics Google Tools Case Study 161

Jon Loomer

FEBRUARY 7, 2024

Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Are you passing events via both the Meta pixel and Conversions API ? Check Event Location.

Report 175

Report Sample Samples API 175

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

Conversation 152

Conversation Facebook URL Report 152

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

DECEMBER 15, 2023

While some marketers complain about the bureaucracy of a frustrating approval process, the Glossier marketing team celebrates the relationships they hold across the organization, and the way everyone (even legal) hustles to get timely content through internal processes and out into the world.

Brands 148

Brands Marketing Real Estate Collaboration 148

Buffer Social

AUGUST 2, 2017

This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years. Now, Facebook Groups include built-in analytics, too — Group Insights. Built-in analytics (Page Insights). Events and Plans.

Groups 111

Groups Groups Communities Organization 111

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

Organization 60

Organization Content Marketing Template 60

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. Social is a playmaker for the entire organization.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Sprout Social

OCTOBER 4, 2021

This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. How to measure owned data. How to measure earned data.

Data 122

Data Metrics Sentiment Analytics 122

The Social Media Incubator

MARCH 19, 2014

The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time. Access event information such as speakers, agendas, and other event resources.

Conference 160

Conference Mobile Upcoming Eventful 160

SocMed Sean

SEPTEMBER 27, 2018

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. To this date, “twitter desktop” continues to be in the top five inbound organic searches to my blog. Cool, right?

Tips 244

Tips iPad Mobile Analytics 244

Sprout Social

SEPTEMBER 6, 2023

A LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. This includes the latest news, updates, events, life at your company and job openings. Select the option that best fits your organization; in this case we’ll select company.

LinkedIn 111

LinkedIn How To Collaboration URL 111

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Audience-inspired events and content. A total of 8.5

Social Media 112

Social Media Analytics Eventful Hashtag 112

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. It may also have a clickable call to action (for website clicks or messaging) that does not appear in the original organic post.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

Organization 60

Organization Content Template Templates 60

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

WordPress 147

WordPress Analytics Comments Google 147

Jon Loomer

MARCH 6, 2023

But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. You assumed that the traffic that appears in Google Analytics is the same as the traffic that you could send with a Facebook ad optimized for clicks. What Went Wrong?

Conversation 178

Conversation Cost Metrics Campaign 178

Sprout Social

SEPTEMBER 13, 2022

Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly. TikTok analytics tools. Here are some TikTok analytics tools to check your metrics: 7. Sprout Social. Analisa.io.

Tools 120

Tools Strategy Video Library 120

The Realtime Report

JULY 22, 2021

Since healthcare practitioners operate in settings where they manage entire organizations or departments, honing leadership skills becomes inevitable. Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities.

Skills 91

Skills Analytics Knowledge Base Industry 91

The Realtime Report

JULY 20, 2021

Since healthcare practitioners operate in settings where they manage entire organizations or departments, honing leadership skills becomes inevitable. Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities.

Skills 91

Skills Analytics Knowledge Base Industry 91