Small Business Mavericks

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SEO Without Analytics?

Small Business Mavericks

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results.

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Do You Have An Online Marketing Strategy?

Small Business Mavericks

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. Search engine optimization – Most websites still receive 80% of their traffic from search engines.

Strategy 170
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How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. My website is optimized for search and we receive good traffic from search engines. I’ll use my business as an example.

Analytics 101
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7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70
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8 Metrics You Should Keep Your Eyes On

Small Business Mavericks

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Tracking & Analytics facebook metrics search engines Social Media Twitter'

Metrics 93
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Are There More Important Metrics Than Traffic?

Small Business Mavericks

You won’t see any real significant traffic increases until you have a few page 1 search engine listings for high value keywords. Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign.

Metrics 98
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Does SEO Have A Future?

Small Business Mavericks

With so many changes happening at the search engine level, this is a trying time for many online marketers. Google seems to be making it harder for marketers to measure their results, but it’s not impossible. Tracking & Analytics analytics metrics SEO' Metrics is a necessary part of SEO.

SEO 98