article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. 3 unique ways social creates value for organizations.

Marketing 144
article thumbnail

Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Proving Value vs ROI in PR

Proactive Report

Here’s one example of how it is being done in the health care sector. Conversions – sign-ups, downloads, purchases. Google Analytics – PR Dashboard. See this case study of how Napa Valley winery Whitehall Lane has done it. Averting crises and mitigating reputation issues. Bounce rate. Repeat visits.

ROI 69
article thumbnail

2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Some industries (like entertainment) will by nature have greater reach than others (like health care). To access this new feature, head to Analytics within your Hootsuite dashboard.

article thumbnail

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

I’ve downloaded it to try it out. The app allows users to chat with customers through the business profile and more. Watch this space for a future review. — SS. LinkedIn’s Top Voices list celebrates power users. I’m now following everyone on the social media list. I hope to be enlightened. –SS.

News 150
article thumbnail

What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5 If you’re patient, you can also just download the app and sign up for the waitlist. Washington, DC-based newsroom Politico hosts rooms that provide news and analysis on education, health care, technology, and their other fields of expertise.

article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. Use mortarr.com or download the app. Don’t just learn, learn smarter. Followers: 33,569.

Company 149