Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

How To 98

How To Sentiment Template Templates 98

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. More leads. More conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. If your business hasn’t started making video content , now is the time to start.

YouTube 52

YouTube Analytics Metrics Price 52

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. LinkedIn monitoring tools can serve multiple functions.

LinkedIn 52

LinkedIn Tools B2B Price 52

Talkwalker SM

FEBRUARY 4, 2016

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ” . ” .

Analytics 105

Analytics Tools Social Media Influencer 105

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. An even larger number of social users turn to social networks to research brands: 43.5%.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Team Social Media Management Report 102

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. And this trend is likely to continue. Then, dig in further. Is it a trend you should join in on?

Examples 122

Examples Social Media Sentiment Influencer 122

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. Real-life product demos.

Advertising 145

Advertising Campaign Social Media How To 145

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. Step 2: Research ecommerce chatbot platforms for your industry. Once you have your requirements, it’s time to put your research hat on. Data and analytics.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. In addition to that, Oktopost includes all the monitoring, tracking, and analytics features you could hope to expect from a social listening solution.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Source: Pew Research Center. Where does your target market overlap with TikTok users? Step 6: Dig into analytics. Learn more about TikTok analytics.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? where you can see the tools in action.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Audiense

MAY 17, 2018

From consumer insight to production in marketing campaigns. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. “Marketing Trends” Segment: Social Media Presence.

Case Study 79

Case Study Activities Study Campaign 79

Hootsuite

OCTOBER 27, 2022

But don’t worry, because we did the research for you! With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. WooCommerce, however, has the largest market share of ecommerce software platforms.

Platform 83

Platform Startup Price Open Source 83

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Privacy Concerns?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. Request a demo Build relationships Is it lonely at the top?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 131

Strategy Brands Hubspot Survey 131

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Track relevant hashtags.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. Many people are creatives while others are more analytical, and social media positions often require a bit of both. What to look for when hiring a social media manager. Creative copywriting. Customer service.

Team 139

Team Social Media Social Media Management How To 139

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Unmetric

SEPTEMBER 5, 2019

From their research, the Earned Media Value Social Index (EMV) was born. Unmetric’s primary mission is to help marketers create better content that engages and entertains their audience. Take a demo and we’ll get you set up with a free trial so you can access your EMV data right away. Not an Unmetric user yet?

ROI 72

ROI Advertising Engagement Social Media Management 72

Talkwalker SM

JULY 11, 2016

We’re constantly working with clients and assessing the market to add new features and revamp existing features to make sure our users always get the information they need to make better decisions. In-Depth Instagram and YouTube Analytics. What is it for? How can I use it? How can I use it?

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

NOVEMBER 23, 2022

There’s a reason 68% of marketers say their company has an advocacy strategy. Employee posts are the digital equivalent to word-of-mouth marketing. Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials. Request a demo.

LinkedIn 114

LinkedIn Tips Curation Training 114