Sprout Social

JANUARY 24, 2024

Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 99

Influencer Brands Collaboration Authentication 99

Oktopost

NOVEMBER 16, 2021

Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. We encourage every B2B marketer to report on things that matter to their business instead of using another cookie-cutter analytics tool that will fall short of delivering real value.

Team 124

Team Social Media B2B Sample 124

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

MARCH 2, 2023

For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographic data. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy. Chatbot analytics provide insight into how users interact with your chatbot. Source: Heyday 8.

Social Media 131

Social Media How To Discount FAQ 131

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 122

Data Metrics Sentiment Analytics 122

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 122

Engagement Report Video Metrics 122

Sprout Social

NOVEMBER 29, 2023

Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics.

Instagram 113

Instagram Tools Strategy Hashtag 113

Talkwalker SM

MAY 26, 2016

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. This visual influencer for example could be a good contact in the context of a campaign targeted towards women about to get married.

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

NOVEMBER 8, 2021

For example, let’s say your goal is to boost product sales by 20%. On the other hand, SaaS (software as a service) companies or car dealerships for example often require higher intent and have a more complex sales funnel. Online shops can track the full customer journey via social media and analytics platforms. Learn More.

ROI 136

ROI Metrics HootSuite CPM 136

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. For example, Facebook’s (and Instagram’s) ad platform allows you to target specific users based on parameters such as age, demographics and interests. Social ads let you hone in on specific audiences.

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

FEBRUARY 29, 2024

For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 102

Reputation System Brands Knowledge Base 102

Keyhole.co

OCTOBER 20, 2022

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc.

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

OCTOBER 24, 2022

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Book A Free Demo.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

FEBRUARY 28, 2024

For example, by using Sprout Social, the Salesforce team saved 12,000 hours by automating simple tasks, and were able to spend more time forging and fortifying relationships with customers. Request a personalized demo with a member of the Sprout Social team.

Social Media 99

Social Media Team Social Media Management Report 99

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here.

Team 107

Team Hubspot Marketing SMS 107

Hootsuite

SEPTEMBER 30, 2022

Data and analytics. Use Google Analytics, heat maps, and any other tools that let you track website activity. We’ll use Heydey as an example for this process. Step 6: Set up chatbot analytics. Again, setting up and tracking chatbot analytics will vary depending on the platform. Rules-based or AI. Integration.

FAQ 120

FAQ Retail Overview Loyalty 120

Social Media Strategies Summit

JANUARY 12, 2023

Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. And the reporting and analytics are great. They also ask applicants to provide a handful of content examples too. 10 Great Examples of TikTok Content for Higher Education. Her takeaway: “Just use what your team likes.

Collaboration 226

Collaboration How To Education Team 226

Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks. But you obviously can’t demo everything (nor should you). See how that works? Marketing analysis tools.

Marketing 123

Marketing How To Software Team 123

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. YouTube: Create product demos and self-service tutorial videos. Keep an eye on your competitors’ social media analytics and activities, too. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

FEBRUARY 24, 2023

Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. Here are a few more of the top features you’ll find in Hootsuite Analytics. Social Studio makes it difficult to retrieve and analyze post performance.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Privacy Concerns?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Hootsuite

FEBRUARY 9, 2023

For example, brands can use machine learning to analyze customer data. Your chatbot’s analytics can provide you with valuable insight into your customers. With your chatbot analytics in hand, you have the potential to improve your customer experience strategy. AI can do the analytics for you. trillion by 2030.

FAQ 98

FAQ Team Cost Loyalty 98

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. Try it for free. See it in action.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Keyhole.co

MARCH 20, 2024

They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. Track hashtags, keep an eye on your competitors, and optimize your LinkedIn strategy with the help of Keyhole’s real-time analytics and reports.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

NOVEMBER 8, 2023

For example, if your app’s review section is quiet after a new update, sentiment analysis might reveal users are unimpressed, not overjoyed. For example, you might identify that customers find your landing page confusing. For example, you might notice complaints on social media about the poor battery life of your tech product.

Sentiment 108

Sentiment How To Analysis Review 108

agora pulse

AUGUST 17, 2020

Here are a few examples of goals you may want to set here: More traffic (clicks to your website). People who signed up to your newsletter or asked for a demo of your product). BuzzSumo , for example, lets you find the most engaging Facebook content by a keyword or a page name. Use your on-site analytics. More leads.

Social Media 171

Social Media Strategy Marketing How To 171

Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. Check out a demo of Duet. After I found Duet, it made this assignment and life easier.

iPad 162

iPad Price Journal iPhone 162

Keyhole.co

APRIL 3, 2024

For example, a tweet about a new gaming console bundle exploded with: 27,000 retweets 3,700 comments 1.7 Understanding Twitter’s algorithm and analytics Browsing the Twitter landscape is like unraveling a complex puzzle, with the algorithm acting as the behind-the-scenes mastermind. Are your Twitter posts sparking conversations?

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 13, 2021

In our example scenario, the first touch model would credit her friend’s Facebook post as the source of the purchase. In our example scenario, the last touch attribution model would credit the email newsletter as Nina’s source for purchasing. For example, it can reveal if one Twitter post’s link directed traffic to a landing page.

Social Media 94

Social Media Marketing Newsletter URL 94

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. When we think of classic marketing campaign examples (like “ Got Milk? For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. Measurable.

Campaign 135

Campaign Engagement Marketing Hashtag 135

Hootsuite

DECEMBER 12, 2023

By measuring your brand sentiment automagically with Hootsuite Insights , for example. Request a demo Build relationships Is it lonely at the top? For example, if you picked TikTok or YouTube, obviously, that means creating video content. You’ll know where you and your company stand with your audience, 24/7/365. Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Best user-generated content examples.

UGC 145

UGC Content HootSuite Authentication 145

Razor Social

JUNE 21, 2019

For example, you may use YouTube regularly, but a tool you’re interested in doesn’t support it. Sometimes, the best way to discover how to get the most out of your social tool will be to book a demo. The best tools typically offer free demos. Take Advantage of the In-Depth Analytics. Image source: Seriously Social.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo.

B2B 88

B2B Marketing Paid Search Buy 88

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 83

Analytics Social Media HootSuite Metrics 83