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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. Look at how long it has taken us to get over big numbers!

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All Acquisitions, All the Time

Net-Savvy Executive

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. It's definitely driving up blog traffic, too, so keep it up. :-). Here we go again.

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5 steps to measuring social media PR campaigns

Danny WhatMough

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Social media analytics in black and white.

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The Specialization of Social Media Analysis

Net-Savvy Executive

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response. But wait, there's more!

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You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

An alternative to start with is simply using free tools like SocialMention.com or Google Analytics. I definitely agree with track record. Lauren Vargas Community Manager at Radian6 @VargasL Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: They definitely fit in frequently. Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise.