Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Unmetric

JULY 24, 2019

With over 320 million active users and 500 million tweets published every day, Twitter is a great platform for brands to engage with their customers. Brands leverage publishing tools to perform better on social. They also have publishing workflows to take content through approval levels (ie. ” moments.

Publishing 105

Publishing Tools Brands HootSuite 105

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Growing an Instagram presence organically definitely requires a combination of time and strategizing. Scheduling and publishing: Scheduling Instagram posts is a form of automation—an essential form that every social media team needs.

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Instagram Tools Strategy Hashtag 113

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

AUGUST 22, 2023

From content ideas to scheduling and auto-publishing your content, an Instagram planning app is an extraordinary asset when it comes to getting organized and saving time. But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. What to put in your Instagram stories.

Instagram 75

Instagram Template Templates Price 75

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Hootsuite

SEPTEMBER 22, 2020

Because you’ve definitely seen Twitter verified accounts before. This article explains: What Twitter verification means and why it’s important for marketers. And things you definitely should not do if you’re trying to build authentic reputation on Twitter. Create a marketing strategy for your brand.

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Badge Twitter Authentication How To 145

Later

APRIL 3, 2019

We're so excited to share that you can now add line breaks to your automatically published Instagram posts using Later. ? ? Line breaks work with both notification and Auto Published posts scheduled with Later. Here’s the good news: you can add line breaks with the Later app ! View this post on Instagram. Take a [line] break.

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Hashtag Instagram Analytics Notification 91

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Published on. 6 tips for building your TikTok marketing strategy.

Brands 87

Brands Marketing Influencer Analytics 87

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 102

ROI Influencer Marketing Survey 102

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix. Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix.

Marketing 113

Marketing Hashtag Trends Analytics 113

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok. In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

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Social Media Tools Software Curation 234

Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. It encompasses the broadest definition of content including video, images, tweets, ads and more. It’s changing the way marketing departments think and work.

Content 282

Content Committee How To Curation 282

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. 1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. Clear data.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 135

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Buffer Social

APRIL 19, 2017

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Analytics are often essential for answering your questions. Chapters in This Guide.

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Metrics Analytics Instagram Tools 109

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Features Overview: Dashboard Social Listening Publishing. Publishing Calendar – Get an overhead calendar view of your content schedule including previews of titles and images or thumbnails of videos.

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Review Social Media Management Price Collaboration 155

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Why TikTok Should Be Part of Your Marketing Strategy. TikTok Influencer Marketing Content.

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How To Marketing Hashtag Influencer 119

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Tools Sentiment Hubspot Price 84

Buffer Social

JANUARY 8, 2024

But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather.   In this article, we’ll give you the definitive guide to growing your LinkedIn following and making it a major part of your social strategy.

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LinkedIn How To Newsletter Collaboration 95

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again. Million Words…….

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Video Tips Marketing Film 111

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. What About Analytics and Reports? Will people (e.g.

Analytics 164

Analytics Influencer Issues Metrics 164

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. A Definitive Guide to Blog Content Scraping & How to STOP It! Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

JULY 5, 2023

APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. This includes scheduling and publishing posts, putting together analytics reports, replying to messages and comments, and so on. 1 Social Media Tool Create.

API 89

API Social Media HootSuite Reddit 89

Buffer Social

NOVEMBER 16, 2023

Edit Post Allows editing tweets post-publishing within an hour Correct errors, update info, enhance clarity Limited to one hour, restrictions on edit count No – it was often too buggy to get much use out of. Feature What it is Benefits Downsides Worth the Price Tag?

Twitter 101

Twitter Price Features Analytics 101

Hootsuite

MAY 26, 2021

marketers have unsurprisingly become eager to measure their performance. Keep reading to learn more about: The definition of Reels analytics. Reasons you should track Reels analytics. What is Reels analytics? Why is tracking Reels analytics important? Reels analytics metrics. Useful Reels metrics.

Instagram 142

Instagram How To Metrics Template 142

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 103

Meme Marketing Hashtag Trends 103

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

NOVEMBER 27, 2023

To test if AI is really ready to replace social media marketers and strategists, I decided to perform an experiment. I wanted to see what would happen if I asked AI (specifically ChatGPT) to create a strategy, schedule, and copy for my social media marketing efforts. Here are my content analytics for the week of the AI-generated posts.

Strategy 87

Strategy HootSuite Analytics Statistics 87

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Free 30-Day Trial Analysis Some of these “skills” are definitely on the softer side, but having an analytic brain is important for successful community management, too. We get it: no one likes to put labels on things. What’s not?

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Communities Social Media Management HootSuite Skills 95