Waxing UnLyrical

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? How do I ask my IT people how to leverage their data for PR? from Matt Kelly ).

Analytics 199
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How AI May Impact PR Pros

Waxing UnLyrical

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. What About Analytics and Reports? Analytics and reports are ripe for improvement. AI will help save face.

Analytics 164
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#measurePR Recaps: March-May 2018

Waxing UnLyrical

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Think Google Analytics.

Hosting 140
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Google Analytics. Finding keywords is one of the most important (and most overlooked) aspects of web marketing.

Adwords 278
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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. Automation can help with two very different segments of marketing. Keep scrolling to find out.

Mobile 163
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Statistics and data are arguably as important as the products and services a business offers. Data produced by an algorithm is more reliable, actionable and quantifiable than that produced by a human worker.

Features 169