Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Google Analytics.
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.
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Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Analytics and reporting: What information is collected in report documents, how is it presented, how often is it presented, and how will the SEO help you take action on the data? You also have a way to do comparative shopping, and to validate the SEO’s approach by doing your own online research into SEO best practices.
Techipedia: Tamar Weinberg
MARCH 20, 2012
She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. The data is only as good as what you are capturing, though. Meet Sally.
Techipedia: Tamar Weinberg
APRIL 17, 2012
Do your research. There are ways to gather quantitative data about your videos. If you have the skills in your team, you can produce and edit a video yourself. If not, there are video production companies who can do it for you and not necessarily at a killer expense. This can be a really exciting part of the process.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people. The application I’m talking about is Raven Tools (aff).
Techipedia: Tamar Weinberg
JANUARY 11, 2012
Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. It requires experience and analytical skills. Reporting and continuous improvement involves capturing the appropriate social data (e.g.,
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