Sherrilynne Starkie
JUNE 22, 2013
You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.
Sherrilynne Starkie
APRIL 5, 2018
It meant no promoted content, a limited use of stories and no analytics. The problem was the target audience, researchers and academics, was not taking part. Most companies don’t do enough monitoring and don’t understand the data. It turns out a personal profile had been set up. You’re doing the same things.
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Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.
Sherrilynne Starkie
JANUARY 8, 2018
Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.
Sherrilynne Starkie
MARCH 18, 2018
The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Facebook suspends Trump's analytics firm. In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. Facebook, YouTube, Snapchat and Google all feature. Follow List.
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