Justin Levy

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Marketing Over Coffee , your weekly podcast with John Wall, just passed its 7th birthday.

Marketing 199
article thumbnail

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Marketing Over Coffee , your weekly podcast with John Wall, just passed its 7th birthday.

Marketing 100
article thumbnail

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Marketing Over Coffee , your weekly podcast with John Wall, just passed its 7th birthday.

Marketing 100