Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.
Buzz Marketing for Technology
DECEMBER 7, 2011
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? To an evolutionary biologist, real time could mean thousands of years of species development data. What do you want to accomplish?
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Buzz Marketing for Technology
SEPTEMBER 3, 2014
In essential terms, strategic planning involves taking advantage of expansive customer and market research to gain insights on your overall market, your competition and, most importantly, your actual customers. The Value of Serious Customer Research. Here is an overview of that advice. Strategic Planning in a Nutshell.
Buzz Marketing for Technology
NOVEMBER 18, 2008
I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.
Buzz Marketing for Technology
JUNE 27, 2008
Computer Writing and Research Lab. the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. in which individuals characterize parts of a large data set for their own use. Writing the learning organization: A framework for teaching and research.
Buzz Marketing for Technology
APRIL 10, 2013
Slice and dice your site traffic analytics all you want. They research, they sign up for emails, they track down deals. It’s far more effective step up your game by using testing and conversion optimization to gather data and visitor profiles that can dramatically increase actual sales and repeat visits. No contest.
Buzz Marketing for Technology
JULY 27, 2011
Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),
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