Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. We like your eagerness, but before you can start interacting and working with your influencers, you have to do some research. A tool that continues to help brands find true influencers in their field is BuzzSumo.

Influencer 111

Influencer Social Media How To SEO 111

Razor Social

MAY 15, 2019

A recent research found that a majority of marketers leverage influencer marketing to increase brand awareness and reach new audiences: Source: Statista. All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., You can check this in Google Analytics ?

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. The people in charge will see those ratings and get that data. I look at some Facebook data but that’s about it. I see engagement on Twitter and Instagram but I don’t go too deep into analytics.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

Diva Marketing : When doing research for our interview I came across an article from The Advocate. The people in charge will see those ratings and get that data. I look at some Facebook data but that’s about it. I see engagement on Twitter and Instagram but I don’t go too deep into analytics.

Travel 40

Travel Hosting Social Media Influencer 40

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. By relying on data, you reduce the guesswork and increase the chances of success.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. By relying on data, you reduce the guesswork and increase the chances of success.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. I went looking for data—and I think I found a few good answers. There’s a good blueprint in this data.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .” You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Social Media Marketing

MARCH 20, 2013

The Pew Research Center has released its report Teens and Technology 2013. Some of the findings include the following: 78% of teens have a cell phone 74% of teens access the internet on mobile devices (phones & tablets) One in four teens are "cell-mostly" Internet users Big data continues to be in the news.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 14, 2015

I’ve used this method to outline my posts like this in 10 minutes, researched the big points for about an hour, and wrote 2,000-word posts all in one day. And there’s some psychology and data behind writing an awesome headline that will help you capture attention and create a great first impression right from the get-go.

Process 60

Process How To Team Publishing 60

Convince & Convert

AUGUST 12, 2015

Content is data. Explore different content types and consider your blog a marketing hub instead —a place where you can publish and share all sorts of content, then measure the data to understand what works best for your business and audience. Your survey data tells you how to connect with your audience the best way possible.

Marketing 60

Marketing Project Publishing Survey 60

Audiense

JULY 21, 2020

This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years. Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK. ESOMAR Council member for 4 years. Connect with him on LinkedIn.

Research 112

Research Nielsen Analytics Marketing 112

Buzz Marketing for Technology

JUNE 27, 2008

Chais Research Center for the Integration of Technology in Education, The Open University, Israel. [ [link] ]. Exploring each of the strategies and approaches requires a research project that would extend much beyond the scope of one paper. Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps.

Skills 207

Skills Education Telecommunications Journal 207

Sprout Social

APRIL 25, 2022

Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Owned research can support the creation of countless infographics.

B2B 121

B2B Instagram How To Marketing 121

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I’m not going to make any claims about what I think is happening without doing a ton of research. There are more quotes, examples and data excerpts in this post than any other I have written.

Sites 96

Sites Industry Blogger News 96