Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 160

Metrics Postrank Social Media Klout 160

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Net-Savvy Executive

MARCH 15, 2011

I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media. Social media measurement combines aspects of the analytics and intelligence views. But wait, there's more!

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with. Social Media is not a new concept.

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Social Media 157

Social Media Radian6 Strategy SM2 157

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Measuring your progress: You can use the tools above to keep track of some of the stats you need to keep an eye on, but you also need to learn how to read your web analytics. Google Analytics is free and it is an excellent system.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Firebelly

APRIL 9, 2012

Measure Social Media ROI with Google Analytics Social. By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers. The confusion over social media ROI happens when we design faulty campaigns, ask the wrong questions and obsess over meaningless data points. 101 Examples of Social Business ROI.

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors. 5 Free B2B Marketing Tools by Modern B2B Marketing.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Instagram has more users than Twitter. Google Review Count: 331. 5) SocialFlow.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? The data will let you know where you are effective and where you suck. You can also get Google Analytics installed on your Facebook Fan page.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. They already have the credit card data put together. Let’s get to work. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. ShortStack.

Review 200

Review Tools Social Media Klout 200