Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. Let your data explain the need! Let your data explain the need! A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

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Waxing UnLyrical

JUNE 12, 2018

Automation can help with two very different segments of marketing. First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating.

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Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. It’s the nature of our modern world.

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Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. Guest post by Sean McGinnis. Let’s dig right in.

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Waxing UnLyrical

SEPTEMBER 24, 2021

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. Going back to school. Hammond leads).

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Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

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Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. I still have my notes.).

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Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

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Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. ” 3. How to Measure the Return on Investment of PR Work.

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Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

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Waxing UnLyrical

DECEMBER 16, 2013

We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. measurePR chat with Jeff Cann. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Tuesday, Jan.

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Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And then take the data and respond accordingly. Handle your company’s email marketing efforts? And how do I know that? Open rates are good.

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Waxing UnLyrical

MARCH 11, 2016

A4: Learn to analyze data and see the good, the bad and the ugly. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform.

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Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

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Waxing UnLyrical

SEPTEMBER 27, 2021

tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! I went back to school for business analytics , and am very proud that I graduated on March 31 of this year! The back story. If you’ve been around this blog and/or me for a while, you know that the last 3.5

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Waxing UnLyrical

APRIL 22, 2015

When you look around at your blog and analytics, what do you see? Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. He also cites data that shows you need 2,450 words (on average) to make that happen. No comments.

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Waxing UnLyrical

FEBRUARY 25, 2015

answered that this is exactly why we need measurement tools, to take us from “hunches” to data. Shonali feels that the most important skill is “getting to grips with analytics.” Diane Gomez noted that one might need a multi-step process to get there. SeeDepth Inc. measurepr. Q5: As pros our roles changed over last 5 yrs.

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Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. Google Analytics has an amazing amount of information in it, but often people get overwhelmed by the sheer volume of data it presents. your bounce rate.

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Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. All of these can be great sources, but they must also be vetted with actual data – both qualitative and quantitative, before getting the green light for a content campaign of any scale or significance. Getting qualitative data.

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Waxing UnLyrical

OCTOBER 5, 2016

We kicked off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: A1b: Started in PR and quickly fell in love with digital, where there was more analytics available #measurePR #amecmm. Always been a data nerd. Everyone has data; data isn’t the answer.

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Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

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Waxing UnLyrical

DECEMBER 12, 2016

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. I oversee Sales, Marketing and Product Development (all of the fun stuff). We officially launched in September of 2016 at Content Marketing World. What does that mean? I hate spin.

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Waxing UnLyrical

JUNE 8, 2015

A meaningful framework for content measurement (Rebecca Lieb, Marketing Land). This is an in depth guest post from Rebecca for Marketing Land. Why: “ Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working.” ” 3.

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Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. 7 Pillars of Solid Influencer Marketing Programs. Here are some ideas.

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Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

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