Buzz Marketing for Technology

MARCH 11, 2015

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 100

Marketing Buy Analytics Advertising 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. For a more in-depth look at this topic, you can check out the details in this ebook by Insights in Marketing.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

NOVEMBER 18, 2008

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.

Analytics 100

Analytics Conference Training Meeting 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. That responsibility should belong to the chief marketing officer. One word: data.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

MARCH 16, 2011

The search process has become broken because the data landscape has become more fragmented and complex. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Social Media – is it really mainstream in B2B Marketing? Technology.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

JULY 13, 2011

So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As a result we thought this data was so worthwhile that we had to share it with a broader audience in our new Social Intelligence Report on Lady Gaga.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

AUGUST 10, 2011

When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote). Here is a good example. In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote).

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate? After all, no visitors, no sales. Personalizing wins.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a message that people trust. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

AUGUST 3, 2011

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

JUNE 6, 2012

Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. Related posts: Gut Feeling or Analytics – which is better? So the ideal model might not work.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

MAY 11, 2017

At stake here is the ability of organizations to navigate the shoals of modernity and complexity, in which every expanding pools of data and ever-growing avenues of expansion characterize business. Running IT like a Business and running Business in an IT-native world are keys to Digital Transformation.

Energy 188

Energy Organization Team Training 188

Buzz Marketing for Technology

JULY 16, 2008

One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Coding and identifying trends in the data. In initial coding, a researcher uses action words to describe the data (categories). that is the initial categories.

Knowledge Base 100

Knowledge Base Construction Analysis Skills 100

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. You want to target micro-segments where people think about buying auto insurance.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

Combines the survey and data analysis tools into one package. If there was one hassle it was having to manipulate data from surveys to input into analysis/visualisation tools. Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. Tools for SNA.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

JUNE 27, 2008

Goodbye, Corporate Data Silo; Hello Linked Data. Data Management. Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. Fast Forward Summit Notes â?? Andrew McAfee. Supernova 2008 - Interview with Umair Haque. Enterprise 2.0 April 2008.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. data backup. E-mail marketing. Google Analytics. tools more effectively. Read more about this blog.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

Data 100

Data Storify Strategy Airlines 100

Buzz Marketing for Technology

JUNE 27, 2008

the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. in which individuals characterize parts of a large data set for their own use. Market matters: Applied rhetoric studies and free market competition. tagging,â?? folksonomyâ?? Aristotle (1991).

Research 190

Research API Collaboration Project 190

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

FEBRUARY 6, 2013

But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” To do so, marketers must identify which types of data patterns to pay attention to and use that data to inform their next steps.

Patterns 257

Patterns Comparison Issues Discount 257