Adam Sherk
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Chartbeat Publishing.
Adam Sherk
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.
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Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.
Adam Sherk
SEPTEMBER 11, 2012
SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Also take advantage of the Webmaster Tools API to gain full access to all of the Google Webmaster Tools error data for your sites. Analytics and reporting are critical. “Dyn-o-mite!”
Adam Sherk
OCTOBER 6, 2010
Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.
Adam Sherk
JANUARY 7, 2010
My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week.
Adam Sherk
NOVEMBER 23, 2010
Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. Furthermore, if a link coded with “newsletter” gets shared widely on Twitter or somewhere else the data provided by that tracking code is no longer an accurate representative of newsletter traffic. source=rss, ?xid=newsletter,
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