The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

The Realtime Report

OCTOBER 17, 2012

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. The algorithms for some of the major tools have changed, and they have expanded the number of “signals” (sources of data) that they look use in their scoring systems.

Influencer 181

Influencer Klout Tools Data 181

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused? Alan and I hung out in San Francisco recently.

SEO 224

SEO Sample Samples Analytics 224

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

SEPTEMBER 28, 2011

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. Whose fault is it that Klout is widely misused?

Foursquare 143

Foursquare Klout Social Media Press Release 143

Twist Image

MAY 8, 2012

I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system.

GPS 97

GPS Klout Foursquare Mobile 97

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Buzzlogix

MAY 15, 2017

When you have the proper data in front of you, you can analyze the information to make decisions about how you promote on social media to achieve maximum engagement, which, in turn, can increase sales. The key to gathering the data you need is using the top social media monitoring tools. Simply Measured.

Social Media 40

Social Media Tools Klout HootSuite 40

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Bill Hartzer

MAY 26, 2010

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. Also, getting your Klout score has never been easier now that MutualMind has access to Klout’s API. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.

Analytics 380

Analytics Social Capital Klout Analysis 380

Proactive Report

APRIL 12, 2018

You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. If you see a spike in traffic you can use the analytics program to find where that traffic came from. In Google Analytics you would. If you use Sendible this data will be available in your dashboard.

News 40

News Press Release URL Analytics 40

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who is listed higher than you in Klout?

How To 41

How To Klout Analysis Metrics 41

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Top Twitter blog marketing tips.

Tips 40

Tips Twitter Marketing Klout 40

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Review marketing campaign success. Review social media analytics. Review social media analytics from previous month. Collaborate with another department for future campaigns.

Social Media 76

Social Media How To Hashtag Publishing 76

ProBlogger

AUGUST 12, 2012

One of the best ways to have easy access to your financial data is to use an online accounting program like Xero , Saasu , or Wave Accounting —I use Xero, and it rocks. These programs make it very easy to capture all of your financial data in the one place. For this I, like most others, use Google Analytics. Server uptime.

RSS 42

RSS How To Blogger Analytics 42

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Rachel Thompson offers 10 reasons for using Twitter lists, such as that you can use them to categorize up to 10,000 followers, they can help increase your Klout score, and “Lists are a perfect way to attract followers to your stream.

Tools 203

Tools Tips Twitter Klout 203

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. You don’t need to memorize and obsess over every single measurement in Google Analytics.

Content 103

Content Marketing Metrics Klout 103

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers.

Tools 207

Tools Twitter Tips Statistics 207

ProBlogger

SEPTEMBER 2, 2013

Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Simply Measured is a social analytics tool that will give you access to an incredible range of reporting and data collection tools. Twitter Influencer Research Tools.

Influencer 54

Influencer Tools Twitter Klout 54

Convince & Convert

MARCH 23, 2016

Rather, the true power comes from the trends you find by aggregating data to extract patterns. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. The insights you discover can be useful to the SEO, SEM, social media and marketing teams.

Klout 40

Klout Social Graph Influencer Training 40