Convince & Convert

FEBRUARY 9, 2024

We’re talking about a shift from intuition-based decisions to data-driven strategies. To test what works for you and best integrates into your sales and marketing strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics.

Hubspot 129

Hubspot Meeting Avatar Data 129

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Consultant 309

Consultant Social Media Curata Sysomos 309

Koka Sexton

AUGUST 11, 2023

How to Rise Above Competition: Data-Driven Insights for Sales Success Achieving sales success in 2022 will require sales professionals to stand out from the competition. According to HubSpot, the number one sales challenge of this coming year is just that – standing out against the competition.

Data 52

Data Loyalty Metrics Hubspot 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

Skills 179

Skills Adwords Hubspot HootSuite 179

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place. Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Campaign 125

Campaign Social Media Marketing Metrics 125

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. If you want more timely data, you’ll want to supplement a brand survey with the following options.

Strategy 131

Strategy Brands Hubspot Survey 131

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. According to HubSpot, 45% of sales leaders say their top goal for 2023 is to exceed sales targets and quotas.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . It uses some data points such as: . What Impressed Me.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. However, a good CRM is only as useful as the data it contains. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! As much fun as it is, keeping up to date with the changes to education and Digital Marketing trends, strategies, and techniques too can be challenging. This question is easy!

Education 190

Education Authentication Team Hubspot 190

Hootsuite

APRIL 12, 2021

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Plus, team performance is also now available in Analytics. Brand Growth (impressions).

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Why You Should Merge Social and CRM Data. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

JANUARY 27, 2014

As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

MARCH 26, 2024

Every response that comes into Oktopost is not only able to be routed to the right person, but it then becomes available for reporting in Social BI using the Social Inbox data source. Marketing As a marketer, you already understand the many benefits of social media, arguably more than anyone in your organization.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . It uses some data points such as: . What Impressed Me.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. Best Saas Analytics Tools: 1. Google Analytics.

Analytics 24

Analytics Tools Hubspot Software 24

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction? So, what does all this mean for LinkedIn in 2024?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 137

CPM Compete Marketing Hubspot 137

Unmetric

AUGUST 28, 2019

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. The tool sources social listening data in over 80 languages. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. ” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. Many of the technologies your team relies on were built to integrate and share data with other tools. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. an easy set up so you start seeing results fast).

Social Media Management 120

Social Media Management Social Media Platform Review 120

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62