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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

The changing communications landscape has also led to revolutionary changes in the world of market research. Those bits of content mentioned above are individual data points on how our customers behave. That digital analytics function does not just happen. A lot of planning and thought go into creating such a team.

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IBM’s Watson Engages Customers with Youtility

Convince & Convert

Learns what it has done right and improves the next data interaction. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Generates evidence-based hypotheses with probabilities.

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Research the opportunities and come up with an effective social media strategy.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Here’s one example of how it is being done in the health care sector. Analyze the data. Google Analytics – PR Dashboard. 2014 will see more emphasis on reporting PR results. Proving Value. PR Actions.

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. To access this new feature, head to Analytics within your Hootsuite dashboard.

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004 Shapeshifter – ChatGPT and Jobs. Australian UnderEmployment skyrockets? Curiosity and Resilience while adapting to AI

Laurel Papworth

“GPTs on GPTS” the report from OpenAI, OpenLabs Research and the University of Pennsylvania gives very interesting insight into the jobs that will impacted – hundreds of them – from 19% exposure to 100%. But after research and after thinking, I’m convinced we can work with AI, but we must prepare.

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