Dave Fleet

JULY 5, 2010

Jive Software. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Cymfony 334

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Lithium 85