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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. whether views are generally positive or negative, and it can identify trends.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Seth Duncan is Director of Research and Development at Beyond Analytics. website visitors and sales leads) 3.