Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. To avoid skewing the data, Facebook only considers unrepeated seconds watched as a view count.

Metrics 131

Metrics Video Brands Facebook 131

Hootsuite

OCTOBER 28, 2019

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Setting social media KPIs means pegging goals to data like web traffic and leads.

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 103

Organization LinkedIn Strategy Social Media 103

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 137

CPM Compete Marketing Hubspot 137

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. In Facebook Insights you can see your audience’s demographic data. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Twist Image

SEPTEMBER 26, 2012

We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. affiliate marketing.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Poking around the audiences and pixel setups, most experienced marketers won’t find the limitations intuitive. So what’s a performance marketer to do? Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact.

Analytics 110

Analytics Organization Data Analysis 110

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Refine and optimize your Facebook marketing strategy. Why use a Facebook pixel?

Facebook 128

Facebook Marketing API Campaign 128

ProBlogger

APRIL 26, 2012

This guest post is by the Web Marketing Ninja. Ads (CPM) = page views. For most, a well configured Google Analytics setup is all that you need, as it has goal tracking built in. If your ads are sold by CPM, then you’ve got it easy—you have the data already. Follow the Web Marketing Ninja on Twitter.

CPM 38

CPM CPC Adsense Conversation 38

ProBlogger

AUGUST 5, 2013

Although at an early point in his web-marketing career he questioned the effectiveness of such approaches, once he actually started using long form sales pages to market his online products, he was amazed by their success. In addition, you can use geo-targeting data to help you pre-populate location-based data.

CPM 43

CPM SEO Price Analytics 43

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Additionally, Pinterest has recently shared some compelling data that shows how holiday 2020 is happening earlier than ever.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Every bit of social media data is behavioral data. Your data is REAL data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Hootsuite

AUGUST 31, 2020

Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. Our advice: look for shortener services that allow you to customize your link, or that have built-in analytics. There’s a ton of data to chew on if you use Bitly. Source: Bitl.ly. Source: Ow.ly.

URL 145

URL Google HootSuite Template 145

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Think beyond numbers and data. You might also want to think SMART ER.

Social Media 145

Social Media HootSuite Metrics CPC 145

Buffer Social

MARCH 22, 2017

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy. Which ones work?

Video 111

Video CPM Real Estate Mobile 111

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259

Facebook Marketing Privacy Class 259

Keyhole.co

FEBRUARY 20, 2023

Marketing has seen a lot of intense changes over the years. Marketing now lives online, and it’s mostly delivered by creators and influencers. If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI.

ROI 59

ROI Influencer Marketing How To 59

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?

Sites 167

Sites News CPM Facebook 167

Twist Image

DECEMBER 18, 2015

With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Analytics, data and turning that information into something actionable is nothing new. Well, they can measure everything.

CPM 40

CPM Brands Affiliate marketing ROI 40

Jon Loomer

FEBRUARY 17, 2017

You’re not tracking data: If you’re not using the Facebook pixel, you’re pretty much screwed here. You don’t know how many conversions are actually happening (no, Google Analytics isn’t enough), and you can’t optimize for a conversion as a result. Experiment. They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

MAY 18, 2017

In a study performed by the Ignite analytics team analyzing over 18K Facebook posts from 30 brands, it was found that photo posts on average performed 49% higher than link posts and 71% higher than video posts in terms of engagement rate. This measure allows easy comparison between posts that may have differing audience reach. Video Content.

Types 134

Types Content CPM CPC 134

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

CPM 118

CPM Advertising CPC Compete 118

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. CPC/CPM Advertising. Social Media Marketing” or “Online Marketing”).

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Hootsuite

APRIL 8, 2021

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Check the analytics on your other social media channels to learn who follows you there. Track results with analytics tools.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145