Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. claims on this page you will hopefully come away having learned something new.

Mashup 141

Mashup Resources Google Adsense 141

Kikolani

MARCH 10, 2011

How to beat changes to organic search – 5 ways to continue getting traffic to your site after the latest Google update as well as what this means for article marketers. How to get Facebook ads for (almost) free – optimizing your ads for lower CPC bids. Search Engines / SEO / Link Building / Analytics.

Mashup 149

Mashup Resources CPC SEO 149

Sprout Social

JULY 30, 2018

• 96% of users use the tool to research something they’re about to purchase. Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. • Women pin 92% of Pinterest Pins.

Advertising 83

Advertising Embedding CPC Types 83

Razor Social

MAY 11, 2016

Do Keyword Research. When I run the research I see lots of very useful information but lets focus in on the SEMRush competitor keyword tool. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Do Keyword Research. The first one I highlighted is for Twitter analytics.

Review 68

Review Adwords How To Overview 68

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

ProBlogger

APRIL 26, 2012

This guest post is by the Web Marketing Ninja. Ads (CPC) = clicks on ads. For most, a well configured Google Analytics setup is all that you need, as it has goal tracking built in. In Analytics, a goal is measured by successfully reaching a page on your site that you’ve specified. Ads (CPM) = page views.

CPM 38

CPM CPC Adsense Conversation 38

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Buffer Social

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content.

Social Media 94

Social Media Content CPC Advertising 94

Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. 8 tips for creating successful Instagram marketing campaigns.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

MARCH 29, 2021

A staggering three-fourths of all marketers run paid social campaigns. Why paid social media is “worth it” Just like email or SEO, social media represents a marketing channel. Most native social analytics leave a lot to be desired. Researching competing ads is a crucial piece of paid social 101.

Campaign 97

Campaign CPC Analytics Metrics 97

Jon Loomer

FEBRUARY 28, 2022

My website is a very important piece of my marketing puzzle. According to Google Analytics ( using URL parameters ), these ads sent about 4,200 people. We can’t just blindly determine results are good or bad without some research. And how you can follow a similar approach. The Cost Per Landing Page View was $.36.

Facebook 196

Facebook URL Conversation Analytics 196

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? Because social media ROI is really a combination of many different types of valuations.

ROI 161

ROI Social Media CPC Metrics 161

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

Adwords 60

Adwords CPC Marketing Retail 60

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Choose social media marketing goals that align to business objectives. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Source: PEW Research Center.

Template 145

Template Templates Strategy Social Media 145

Pam Hughes

OCTOBER 27, 2021

Google Analytics. Google Analytics offers complete website stats and search insights. Searching Google.com in an incognito window will bring up a list of autofill options, which can help guide your keyword research. It also shows the search volume, CPC (cost per click), and difficulty of every keyword you enter.

SEO 65

SEO Tools Brands Analysis 65

Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer.

Adwords 83

Adwords Marketing CPC Groups 83

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Kikolani

AUGUST 27, 2017

And, let’s not forget the next step that follows the start of the blog, and that is blog marketing ! If you use the option to sign in with your AdWords account, you can increase the number of results plus see cost-per-click (CPC) cost data for each keyword. Analytics. I love analytics. But, more on that a bit later.

WordPress 93

WordPress Resources How To FeedBlitz 93

Buffer Social

JULY 25, 2019

Growth marketers. Steve Jobs had a reputation for taking customer research with a grain of salt. Social media analytics dashboard from Buffer Analyze. Some of our most popular posts on social media are about Instagram marketing and data studies. When do you launch a marketing campaign? Analysts and quants.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

AUGUST 7, 2018

Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items they see. In fact, research shows that Pinterest bests Instagram at influencing purchasing decisions with US users. Of course, sometimes the best things come in small packages.

Brands 110

Brands How To Campaign CPC 110

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email. Listen Now.

CPM 118

CPM Advertising CPC Compete 118

Kikolani

DECEMBER 21, 2011

If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Headway – Headway markets itself as the drag and drop theme, best for new WordPress users. Analytics. I am a huge, huge fan of analytics. Google Analytics. DomainsBot.

WordPress 167

WordPress Resources How To Domain Name 167

Buffer Social

NOVEMBER 2, 2017

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. As a marketer, you have to be willing to build relationships with potential customers first before you ask for the purchase. Run the risk of what marketers call ad fatigue.

ROI 111

ROI Advertising Conversation Social Media 111

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads?

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

Here’s a quick summary from the Pew Research Center’s most recent social media fact sheet. Source: Pew Research Center. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Where does your content naturally strike a chord with fans? Snapchat ads.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

MAY 27, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Find and analyze more data in our research report here: [link] #Digital2021 pic.twitter.com/5HpWwxZZMg.

HootSuite 82

HootSuite CPC Campaign Report 82

Razor Social

FEBRUARY 8, 2017

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. Keyword Research. improve your brand reputation.

Content 40

Content Meme Marketing Curation 40

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Content marketing. See Direct message.

List 145

List Social Media HootSuite URL 145

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. And that’s only a few reasons why Twitter is a power marketing channel. The platform boasts over 556 monthly active users.

Twitter 104

Twitter Hashtag Sentiment Trends 104