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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Positive ROI is simple on the surface. If we spent $1 and made $2 in revenue, we’ve achieved positive ROI, right? How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it.

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How and Why to Perform a Social Media Audit

Oktopost

Businesses of all sizes now understand how important it is to engage in social media marketing. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. In other words, they have a social media marketing plan.

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14 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

Keyhole.co

Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. Thanks to umpteen social media analytics tools, the analogy is starting to change for good. Here’s how they use social media analytics tools, and so can you.