Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 97

Metrics Influencer Marketing Survey 97

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

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Metrics Analytics Nielsen Social Media 268

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work.

Brands 107

Brands How To Sentiment Metrics 107

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. It’s simple – call a few people and have some in-depth, one-on-one conversations. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. To analyze and optimize your social media results and performance, you can: Track your metrics and KPIs using social media analytics tools. I have the solution.

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Project Social Media Template Templates 126

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 99

Influencer Brands Collaboration Authentication 99

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

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Marketing How To Sample Samples 128

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. People View can help foster connections with influencers, manage your VIP lists and view conversation history.

ROI 103

ROI Influencer Marketing Survey 103

Hootsuite

MARCH 2, 2023

Many chatbots use conversational AI , so you know the communication will flow naturally. By using chatbots, you can give your customers personalized shopping experiences that are designed to drive conversions. Provide relevant and timely information in your automated DMs in a conversational manner. Use a chatbot.

Social Media 131

Social Media How To Discount FAQ 131

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. offers organizations the chance to join conversation with millions of customers around the globe every day. The survey was conducted among HBR magazine and newsletter subscribers during July 2010.

Social Media 277

Social Media Survey Metrics Analytics 277

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. What is dark social?

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HootSuite URL Analytics Forums 120

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

FEBRUARY 8, 2024

Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions. Conversions In 2024, conversions (purchases, signups, etc.)

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Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 18, 2022

One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. A more straightforward solution is to look at your social selling analytics. Number of conversations started. One way to start conversations is to use social media monitoring.

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Metrics B2B Software Social Media 136

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift.

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Examples Social Media Sentiment Influencer 119

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. However, there is a large disconnect between dollars spent and how those dollars are supporting strategic traffic and conversion goals. percent that said they only have conversion goals.

Marketing 158

Marketing Software ROI Comparison 158

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Take Pipedrive, for example.

Influencer 103

Influencer Marketing Collaboration ROI 103

agora pulse

AUGUST 17, 2020

More conversions. Conversions. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.). Use your on-site analytics. More leads. Happier customers.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

APRIL 17, 2024

While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Social media is supposed to be social, remember—a conversation, not a broadcast. Join the conversation—and try to add some value.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Boosting conversions. Marketing ROI formula #3: How to calculate your conversion rate. Conversion rates are always a hot topic among marketers.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

DECEMBER 15, 2023

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. So it’s really about connecting with those people and brands joining the conversation. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Razor Social

MARCH 14, 2016

This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. It starts with a survey to your audience and results in a 4-part video series to sell.

Conversation 72

Conversation Content How To Buy 72

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. What is review analysis?

Review 125

Review Brands How To Analysis 125

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. More people are using mobile devices to view Web pages.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 128

Engagement Survey How To Collaboration 128